Skills acquisition
In order to start to make my film poster and DVD sleeve, I
first needed to build up my Adobe application skills. I created a cartoon
portrait of myself using Illustrator to start to build up my skills. In the
process of creating this portrait, I had to firstly take a picture of myself
and then use the pen tool to start tracing around certain parts of my face. I
have showed the stages and the tools I used on my blog.
I also created a ‘perfect’ model in Photoshop. Within this skin tutorial, I
used tools such as the spot-healing tool to remove spots, freckles and
blemishes on the females face. The stages that I went through while creating
this ‘perfect’ model can be seen by referring to my blog.
I created my Expendables poster also in Photoshop. I did this as it will give
me practice when I start to create my film poster and DVD sleeve as I can use
some of these transferable skills. I used green-screen elimination to remove
the background from the individuals who will be on the front of my Expendables
poster. With things such as the background, BBFC logo and the main characters I
had to move and scale them to how I wanted them to be. I recorded then stages I
went through and posted them on a blog
with an explanation of what I did. One of the last things that I did before
starting to create my film poster and DVD sleeve was looking at photography.
When taking the pictures, I had to keep in mind what my genre for my film
poster and DVD sleeve was. As my genre was horror/thriller, the lighting in the
studio was rather important. With having only one light shining on half of the
face, it created a shadowy effect and linked well in with my genre. I used all
of the transferable skills from creating things in Photoshop and Illustrator
and these will help me when creating my designs in Photoshop.
Research and ideas stage
In the research and idea stages I studied the codes and
conventions of both film posters and DVD sleeves. This meant looking at the
format and genre of film posters and DVD sleeves but also the genre works. I
looked at what is in a film poster to give me a better understanding of what
should be in mine when it comes to creating it. I created a mind map of all the
codes and conventions in a film poster, for example layout, images, headline.
This can be referred to by looking on my blog
where I inserted an image of my mind map with a small summery of what it is.
I started to explore different fonts and titles looking at
how a genre can be shown through the font that is being used. I looked at 5
different fonts that all connected with the genre and explained how it did. For
example, having curvy lettering with love hearts around the text would be
obvious that the genre is romance. I showed what I did with screenshots on my blog.
With exploring fonts, I started to look for what font my film poster and DVD
sleeve will be like. Dafont was one of the websites that I explored for my
fonts in which I found 5 fonts that I could use in my film poster and DVD
sleeve. All of them are suitable as they all link in with the genre of my film
due to certain aspects of the letting. For example, having blood dripping of
the letters. With the 5 fonts that I chose I explained why there suitable, how
they link in with the genre and what the audience would be able to get from
them. Within this idea stage, I also explored suitable colours for the text and
then actually chose the font type that I was going to use. I posted what fonts
I found and why I think there suitable on my blog.
I produced a written analysis of film posters and DVD
sleeves to explore in more detail the codes and conventions. I searched for
film poster with a genre of horror/thriller, as that’s the same genre that my
poster will be and I will be able to relate to this. For example, I found the
Insidious poster in which I started to uncover certain aspects of it. I
explored the font, style and the colour used for the title and explained how
this links in with the genre. I also looked at the taglines, which were
displayed on the posters, I explored in detail the words which were being used,
the effectiveness and the font/style of the text. I looked at 4 different
posters exploring aspects such as the image, headline, tagline, colours, and
background as it would help me when I start to create my film poster. This can
be found in my blog.
I followed the same stages as I did when I was exploring DVD sleeves. I
described what was in them, how it links in with the genre and why it is
effective. I looked at 3 different DVD sleeves, which would all help me and
give me ideas for my own DVD sleeve. I inserted my analyses on my blog.
I explained the similarities and differences of a film poster and a DVD sleeve,
looking at what they both have in common and what’s different. I did this to
help me when I start creating my film poster and DVD sleeve, as I will then
know what I need to include in them. I also posted this onto a post on my blog.
In order to think of the design for my film poster, I had to
create my own story synopsis. In my synopsis I wrote about a possessed girl
with her family having no one to turn to. So on my film poster I made sure to
have an image of this girl and a tagline saying ‘Who will the family turn to?’
to link in with my story synopsis. I produced a formal proposal describing the
intended audience, summary of style, legal and ethical consideration etc. I did
this because if I didn’t have a proposal, for example if I didn’t know what the
style would look like, I wouldn’t really be able to choose the overall look of
my poster/DVD sleeve. I posted my formal summary on my blog.
Paper designs
I sketched some designs of how my film poster could look
when I start to create it. I took pictures of the stages that I went through
when sketching out these designs. It is important to do this before starting my
actual design using Photoshop to give me a better idea of how it will look and
where things such as where the title will be. I recorded the stages using
blogger, explaining what each thing is on this blog.
I also did the same stages when I sketched paper designs of how my DVD sleeve
will look. From looking at other DVD sleeves, this helped me as it gave me
ideas of how my DVD sleeve can look. I put this on my blog.
Digital Design Stage
When thinking of ideas what my poster and DVD sleeve will
look like, I didn’t create a digital plan of what this will look like due to
already planning it out on paper how it will look. I find it easier to design
straight on screen from looking at my paper designs as some of my designs will
change throughout the process of actually creating it in Photoshop.
Evaluation of final designs
In my proposal I aimed for my genre to be horror and suitable
for 15 year olds and over. I also summarised the layout of how it will look
with a girl in the middle being the main image. Overall this as been achieved
to a high standard because I followed my paper designs and how they looked to
try and achieve what I aimed to do in my proposal. One thing that I could have
done different was having maybe a Victorian house in the background of my film
poster as in my summary I said that this is where the film is mostly filmed.
Although in my DVD sleeve I did put an image of a Victorian house on the back
of it. I followed the same layout in my finished film poster as I did in my
paper designs. I put the image, title, credit block etc. in the same place. I
used the font that I chose from when I searched on Dafont and in my proposal I
talked about using red, black and white in my poster, I achieved this by using
these colours. From my paper designs, I wanted half of the girls face to be in
the shade and be darker than the other side. This is another thing that I
achieved as when I was taking the picture I projected a light to only one side
of the face. The body language and facial features what I talked about in my
proposal were shown in my film poster and DVD sleeve so this is another thing
that I achieved.
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